How we tailor Digital Marketing strategies for Australian businesses
In order to reach the utmost potential digital marketing for your brand, there is no same approach to digital marketing.
What works for a national retail brand may not work for a local service-based business in Brisbane. And what performs well overseas does not always translate to an Australian audience either. That is why a strong digital marketing strategy should start with the business itself, not the latest trend.
At Social Studio Marketing, we take the time to understand what your business actually needs before deciding where your marketing should go.
This is how Canva Enterprise can help.
Canva Enterprise is more than giving teams access to design tools. It helps growing teams become more structured through a shared system that helps navigate how the brand is managed and approved.
At Social Studio Marketing, we offer businesses help to build the systems they need in Canva Enterprise.
So, what does Canva Enterprise actually do?
Canva Enterprise is designed for larger teams and organisations that need more control over how Canva is used across the business.
From tools that centralise brand assets, manage user permissions, create approved templates, and generate a clearer workflow for the design approval process. These teams are also able to manage different brands or departments from one centralised platform.
In other words, it helps the team with day-to-day activities and questions such as:
Which logo should we be using?
Can this design go live yet?
Where is the latest template?
Do I need this approved?
When everything is set up properly, teams spend less time wondering where to start, searching for small but important things, checking and fixing, and have more time to actually create something.
Keep your brand assets in one place
One of the biggest benefits of setting up Canva Enterprise is creating a central hub for your brand.
From your logos, fonts, colours, imagery, and brand guidelines, everything can be found in your Canva Brand Kit, rather than being scattered across email threads or shared drives.
Brand Templates can also be customised with approved logos, colours, and fonts, where certain elements are locked. This helps the team develop the design further without changing the foundation of the brand itself.
The same applies when the marketing team needs to create a social media post, while another team needs to create a presentation deck. These teams might be creating different deliverables, but they are all curated for the same brand.
Create templates people will actually use
Having a template is one thing.
Having templates that make sense for the way your teams work is another.
A Canva setup should reflect the day-to-day activities of your business by creating a template library that includes Instagram posts, Reels covers, presentation decks, proposals, email graphics, and so on.
Instead of starting from a blank page each time, your team has an approved starting point ready to go.
Why does the setup matter?
Canva Enterprise gives businesses access to plenty of useful tools, but simply having the platform does not automatically create an organised brand system.
The important part is deciding how those tools should work for your business.
It also means a new employee can open Canva and understand fairly quickly what your brand should look and feel like, without needing to ask the marketing team where everything lives.
How Social Studio Marketing can help
If your Canva account is starting to feel more like a digital junk drawer than a brand hub, we can help tidy things up.
Social Studio Marketing can assist with setting up a Canva Enterprise environment that works around your brand and your business's needs, from organising brand assets and developing templates to creating a clearer system for day-to-day content creation and how it needs to be approved in your organisation.
Because good branding should not become harder to manage as your business grows.
It should become easier.