What types of marketing do you need to start a business?
Starting a business is exciting, but without the right marketing fundamentals, you risk being invisible to your target audience. Whether you're launching a startup or revamping your brand, establishing a strong marketing foundation is essential to gaining traction, building credibility, and driving growth. You don’t have to do it alone.
To establish a strong presence and attract customers, you need to cover these core marketing elements:
Brand identity - Your brand is more than a logo; it's your business's personality. A well-designed logo, brand colours, and messaging create a professional, cohesive image.
Google business - If you’re not on Google Business, you're missing out on local searches and credibility. A fully optimised GB profile ensures that potential customers can find your location, contact you easily, and see positive reviews.
Website & SEO optimisation - A business without a website lacks legitimacy. Your website should be user-friendly, mobile-optimised, and SEO-driven to ensure you appear in relevant search results.
Social media - Customers check social media before making purchasing decisions. Whether it's Instagram, Facebook, LinkedIn, or TikTok, consistent branding, engaging content, and strategic posting help build trust and customer relationships.
Email marketing & lead generation - Capturing leads and nurturing them through email marketing is one of the most cost-effective ways to build customer loyalty.
Paid advertising (PPC & social ads) - While organic reach is important, Google Ads, Facebook Ads, and Instagram Ads can accelerate your visibility and drive targeted leads faster.
Content marketing - Position yourself as an expert by creating valuable content that attracts and educates your audience. Blogging, video marketing, and social content help build trust and boost SEO.